UX INTERNSHIP | AMAZON
I got to join the Amazon Advertising Experience team for the summer, giving me the incredible opportunity to learn from and work with an incredible team of designers, researchers, writers, and managers. Unfortunately, I can't show my work here, but don't hesitate to contact me to discuss my project!
current state audits, user personas,
sketching, wireframes, design, prototypes
My project was to design future state dashboard concepts of the Self-Service Platform of Amazon Advertising,
but to create meaningful data visualization widgets I went through an “incubation” process to
understand the world of advertising and it’s users.
UNDERSTANDING THE PRODUCT
Current State Audits
To understand the product that I would be redesigning, I outlined and annotated the steps that users take. I presented these audits to our sister team who was unfamiliar with our products and printed them to hang on our floor so that everyone can be more acquainted with the holistic product.
- Annotated flows of current product
UNDERSTANDING THE PEOPLE
Working with UX researchers, I distilled down a set of 4 core personas to help align the org on who we were designing and developing for. I held a “meet and greet” presentation to introduce the personas and provided takeaways to help people include them in their workflow.
- Core set of user personas
- "How-to" guide to using personas in your workflow (.pdf)
- Org presentation & persona takeaways
- Persona capes
DESIGNING FOR THE FUTURE
Future State Concepts
Once I understood the current product, and who I was designing for, I began iterating on dashboard widgets and creating a modular system to solve for our users’ pain points and needs.
In total, I sketched, wireframed, designed, and prototyped 115 widget concepts, and 13 dashboard concepts. I prototyped the dashboard that I felt solved the most immediate need of our advertisers and presented the breadth of my work to my team. If I had more time, the next step would be to test my designs with real users and iterate from those findings.
- Sketch, wireframe, design, and prototype
- Data visualizations & dashboard concepts
Over the 12 weeks, I enjoyed learning from all that Amazon has to offer, but reflecting back
on all that I learned from the internship, these key things stuck out to me the most.
Design should be backed by Data
Design can’t just be for the sake of design, it needs to serve a purpose and solve a problem. Design decisions should be intentional and using data to help understand the why, what, and who you need to design for is crucial to supporting why you made a design choice.